Week+3

The cell phone industry is one of the largest in the world. The technology boom has led to a rapid and widespread use of mobile phones for almost all walks of life. Starting off as a luxury for the rich population has now become the norm for most individuals. Some of the largest cell phone manufacturers make billions of dollars every year. How did these companies succeed in doing this?
 * 1.** **In three paragraphs, describe the role of Jan Chipchase in defining the role of cellphones in the developing world for Nokia, and the benefits of analyzing and defining their use in different cultures as part of their market expansion.**

These companies hire individuals like Jan Chipchase. Chipchase is a “human-behaviour researcher”. His job is to go around to different places in the world to analyze what humans do and why they do it. This helps him to understand where cellphones are most used and needed. Every individual has a different use for these cellphones. It is up to the likes of Jan Chipchase to discover how cell phone companies can improve their design to cater to these individual’s needs.

While viewing their daily lives, Jan Chipchase reports to Nokia to describe and present each of the personas he encounters. Based on Chipchase’s observations, Nokia attempts to create and recreate a design of a cellphone to specifically address their target population. This will not only increase revenue, but develop a solid group of individuals that are sure to buy their cell phones. Human-centred design is very important to cell phone companies because without the approval of individuals buying the cell phone, there will be no one to sell their products to.

Ensuring a strong, healthy and just society: Microfinance is seen to help all kinds of individuals in their times of need. Many women use microfinance, especially considering some of the lowest earning families have a female as their primary breadwinner. Everyone needs access to financial services in order to lead a successful life and be a vital contributor to the economy. This would then promote equality not only in the workforce, but in society as well.

Promoting good governance: Microfinance helps to promote an equal balance amongst all levels of society. The underprivileged will get just as much of a chance at acquiring revenue as would individuals who are not. This would maintain equality and control of the economy and market, instead of an uncontrolled free market in which the wealthy rule.